Consultation Tip: LISTEN Between the Lines - Communication Builds Wealth

People have been through a lot this past year...and many times that can be a catalyst for wanting a physical change too.  So, when a guest marches in and asks for an extreme transformation...say a pixie when they have long hair, Sam Villa, Co-Founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken, says "DON'T DO IT!"  VIDEO: https://www.dropbox.com/s/abyv8od848ndbt2/Quick%20Tip%201-21 21%20Cutting%20it%20Off.mp4?dl=0

Villa explains:

Problem: When someone asks for a drastic change, they're usually going through something emotional in their life triggered by a traumatic event or major transition, so it's important to listen between the lines and really understand what they're going through so you can offer an alternate plan.  I would absolutely not cut all their hair off unless they literally demanded it.  Trust me, I did it once and never saw the person again.  

Solution: After listening intently, offer a comment such as, "It seems like you're ready for a change, let's gradually work towards it." I would then lay out a plan - adding layers to the existing style at the current appointment, then taking some length off to create a bob on the next.  After that, explain that you can take more length off and then work towards a pixie.  Along the way they'll fall in love with something you've done, and they'll probably become a long-term guest...regardless of whether or not you arrived at that pixie!  Remember, communication builds wealth, phenomenal hairdressing skills are worthless if you can't communicate clearly.

Learn other ways to improve communication during a consultation here.

Sam Villa is Co-founder and Chief Creative Officer of the Sam Villa Company (Allvus, LLC), a leading education and styling tool company for the professional hair industry. He is also Global Artistic Ambassador for Redken 5th Avenue, a L'Oreal brand. Villa is the 2020 International Hairdressing Awards 'International Hair Influencer of the Year,' the 2017 NAHA Lifetime Achievement Award Winner, Intercoiffure America/Canada Member, Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007) and Favorite Overall Educator of the Year (2015). His inspiring education and innovative ergonomic styling tools can be experienced on samvilla.com. The Sam Villa brand brings free digital education to everyone including hot tips and techniques, as well as access to livestreamed educational events. The company also offers professional tools for consumers so they can achieve salon-quality results at home with minimum effort. 

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