ISSE - A New Date for Safety
The Professional Beauty Association (PBA), the largest and most inclusive national trade organization representing the professional beauty industry, today announced its revised dates for ISSE and NAHA 2021. The 2021 International Salon + Spa Expo (ISSE), traditionally held in January, will now be held March 13-15th at the Long Beach Convention Center in Long Beach, CA, while the 2021 North American Hairstyling Awards (NAHA) will take place on March 13th, 2021. Subsequently, the NAHA entry period will be extended to close on November 18th, 2020, and the 2021 finalists will be announced on January 14, 2021.
THE ISSE & NAHA EXPERIENCE
“The PBA is dedicated to providing the best ISSE & NAHA experience to reconnect with the professional beauty community, celebrate artistry, and get back to business, but also ensuring that safety is the top priority,” shares Nina Daily, chief marketing officer of the PBA. “Our organization is dedicated to ensuring that these events follow the latest recommendations of public health experts and standards set by the federal, state and local governments to make it a safe and engaging experience for all.”
Here are a few of the things to expect at ISSE on March 13-15, 2021 in Long Beach:
Safe connections with your beauty community: The PBA is excited to bring the industry back together March 13-15 in Long Beach to share the latest education, product launches, demos, and special offers from a diverse blend of beauty experts.
A renewed focus on education: A curated selection of educational experts ready to teach you how to get back to business and thrive in 2021, working with a diverse mix of clients, best practices for navigating the new normal, and an expanded focus on skincare education are just a few of the things to expect.
GBAC Star Certification and Enhanced Cleaning Protocols: Long Beach Convention Center is GBAC certified, which provides the venue staff with highly specific training on infectious disease sanitization and outbreak response. Additionally, the Long Beach Convention Center protocols include deep cleaning, use of new EPA-approved disinfecting products, and enhanced employee training in disinfection techniques and frequency. Venue ventilation systems are regularly checked, including frequent filter changes, 24/7 air exchange circulation, and increased ventilation speeds.
Sanitization Stations: Will be available throughout the show floor, classrooms, and public spaces.
Social Distancing Practices: Wider aisles, attendee maximums, socially spaced classrooms and print at home/quick scan event badge printing.
Digital Enhancements: In addition to the live experience, the PBA will feature a selection of ISSE experiences digitally, enabling you to connect your favorite brands and the beauty community online.
Additional measures:
Temperature checks, face coverings or other health screening measures will be implemented as directed by CDC at the time of the event.
For additional information about the ISSE and NAHA experience, and our plans to keep our guests’ safety, security and health a priority, please visit probeauty.org. We look forward to reconnecting with you at ISSE this spring in Long Beach.