ISSE EDU Preview
Each year we share the education we are planning on attending at International Salon and Spa Expo in Long Beach, CA. So here it is kids… Don’t get left out in the cold and miss the year’s best classes! That isn’t very #HairNerd!! (ticket info below)
Ted Gibson
Celebrity Stylist and TV Personality
Sunday 11:00am – 11:45am
Ted Gibson is one of the most sought-after editorial, runway and celebrity hair stylists in the business. He was also the resident hair guru on TLC’s “What Not to Wear”. His work has appeared in publications such as Vogue, Harper’s Bazaar, Elle, Marie Claire, Vanity Fair, W and Allure and backstage at runway shows such as Chanel, Prada and Dolce & Gabbana. Ted is perhaps most known for toiling over the tresses of top celebrities including Lupita Nyong’o, Anne Hathaway, Jessica Chastain, Debra Messing, Angelina Jolie, Ashley Greene, Zoe Saldana, Gabrielle Union and many more. With salons in NYC and Ft. Lauderdale, education is most important for the brand and Ted Gibson. You don’t want to miss what Ted and his artistic team have in store for you.“Hair changes everything!” Don’t miss this amazing Center Stage performance!
Poor Ted Gibson doesn’t stand a chance against The Hair Nerds on the West Coast. Don’t blame yourself Ted… lots of hairdressers have tried to escape our clutches and in the end we are far too skilled at that #stalkerlife. For real though… we have been obsessing since we found out the Tedster (don’t call him that) was making his way out to Cali. So you can bet your sweet ass we will be in all of his classes with bells on.
Nicholas French & Chrystofer Benson
The CONTRAST Collection
Monday 12:00pm – 12:45pm
Nicholas French and Chrystofer Benson are pleased to bring you a One-Show Only Presentation of their new Collection CONTRAST! con•trast–noun –the state of being strikingly different from something else, typically something in juxtaposition or close association. Contrast is a principle of art. When defining it, art experts refer to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama. Giving the artists contrast as a tool is a way to direct the viewer’s attention to a particular point of interest in a piece within the Presentation. Come join the 2 MATRIX Artistic Directors who have 22 NAHA finalist and seven NAHA wins between them for their ONE Center Stage presentation.
MAINENTRANCE Artists Berry Bachen & DJ RIGGS
Classic Confidence
Sunday 10:00am – 10:45am
During this 45-minute demonstration, MAINENTRANCE Artists Creative Directors and 8-time NAHA Finalists DJ Riggs and Berry Bachen will show you how to refine classic shapes and apply color placement with confidence. Learn modern updates to timeless looks like the Castle Bob or Gypsy Shag, and complement them with Advance Dimensional Tinting or Progressive Highlight Placement (controlled bayalage). These techniques are immediately salon viable and will reenergize your classic clientele! Cut, Color & Style Stage
You know that one friend you have that is infinitely cooler than you will ever hope to be? They have a wardrobe compromised exclusively of vintage threads and designers you aren’t awesome enough to even recognize and order things like Old Fashioned’s at bars you didn’t know exist… Yeah DJ and Berry are those friends but super nice. They don’t mean to be so damn cool… they just are. Hopefully their amazingness is contagious and we will catch it in the classroom.
Nick Arrojo
Creative Scissor & Razor Cutting
Monday 11:00am – 12:30pm
Nick Arrojo leads a Creative Scissor & Razor Cutting workshop emphasizing how to apply technique and precision for creative integrity and innovation. Using the fundamentals as foundation, the class shows the way to use pioneering sectioning patterns and techniques like disconnection and asymmetry to fashion trend-conscious cuts with customized shape and texture, whether made with scissors, razor, or both. Cut, Color & Style Stage
Ryan & DeAnnaLyn Teal
Real Hair for Real People The Real Trend Update
Sunday 3:00pm – 3:45pm
From stage to street to salon, watch as Ryan and DeAnnalyn TEAL (aka The TEALs) recreate looks that can fit in any community anywhere. From haircutting to color to long hairdressing, everything is possible and can be done simply and efficiently. Cut, Color & Style Stage
Charlie Price
The NAHA Experience
Sunday 2:00pm – 3:30pm
Monday 11:00am – 12:30pm
See NAHA Master, 23-time nominee and two-time North American Hairstylist of the Year winner Charlie Price as he navigates “The NAHA Experience “. Learn how to construct an entry, the importance of story-boarding, how to generate themes, select models, and assemble the perfect support team. Plus, watch as Charlie recreates some of his greatest hits on live models and hear how some of his most memorable collections were brought to life. Charlie will also be joined by NAHA Judge and Committee member Mia Liguori McHugh of Scruples Haircare for a comprehensive Q&A. NAHA Stage
Steve Elias
2015 NAHA Collection
Sunday 10:00am – 10:45am
Monday 10:00am – 10:45am
Join Steve as he shows off his current NAHA collection. Learn the step-by-step process on how to produce and maximize the exposure and longevity of your collection. Learn everything from model and crew selection, picking the right photographer, budgeting, post production and everything in between! NAHA Stage
[box]You know we love Steve. We have never missed one of his classes… EVER. This year will be no different. [/box]
Rodrick Samuels
Take Flight in Men’s Grooming
Sunday 10:00am – 11:30am
Monday 2:00pm – 3:30pm
Join barber artist Rodrick Samuels as he teaches you the art of men’s cuts and fades to help you develop an even larger male clientele. With a fresh spin on this subject, your male clientele will appreciate the updated techniques you learn in this phenomenal class! Rodrick demonstrates not only the art but the techniques to increase your speed and profitability. This is a class you should not miss!
Biz Life
Steve Reiss
Beauty Industry Trends
Monday 10:00am – 11:30am
With communities, which include prospective students, stylists and salon owners, Modern Salon Media is unique in addressing each stage in the salon professional’s life cycle, allowing us to experience the industry from both a big picture and personal perspective. Steve discusses current trends impacting the beauty industry and the risks and opportunities they present to you as a stylist or salon owner.
Nina Kovner
But First, Let Me Take a Selfie – The Art + Science Behind Instagram
Sunday 4:00pm – 5:30pm
Monday 10:00am – 11:30am
Yes, Instagram is for more than just selfies and food pics. This fast growing experience-sharing platform is creating insane word of mouth, referrals and discovery like we have never seen before. So what’s the secret? In this interactive workshop, selfies included, Nina Kovner of Passion Squared takes you through the WHY, WHAT and HOW of Instagram, including sharing powerful case studies of beauty pros who have turned the highly effective “before & after” concept into a word-of-mouth and referral engine, building their brands, relationships and businesses along the way.
Ummmmmm, so we have been stalking @LarisaDoll on instagram for a while now … Turns out you have the opportunity to corner her at ISSE! She will be Nina’s special guest during her awesome presentation. #JustAddAwesome
Nina Kovner
YELP Me, YELP You – The Truth Behind YELP and How It Can Help You Grow
Monday 2:00pm – 3:30pm
You’ve heard it a million times now but still can’t seem to get your YELP page active? Or maybe you are still on the fence or even maybe really dislike YELP so much you are simply ignoring the platform? The fact is if you are looking for increased referrals and revenue, YELP remains the #1 online referral engine and has been proven to new client drive traffic into salons across the country. In this interactive workshop, Nina will take you through the truth about YELP, share facts, squash myths, and help you use YELP to grow your business.
Monday 2:00pm – 3:30pm
Beacon
Gordon Miller
A Real World Guide to Building Career Success
Sunday 2:00pm – 3:30pm
Build the kind of career you dream of by knowing what it really takes to create long lasting success in the highly competitive world of salons, spas and beauty. This empowering and visually engaging class provides participants with insights into the building blocks of sustainable success: Knowing YOU as the foundation to building a great career and life; making the right life and career choices to drive measurable success; setting realistic goals, measuring progress and adjusting your plan as you go; the best “best practices”; the must-do but easy-to-miss tactics that really work; big success drivers from the industry’s best and brightest.
We love Gordon! No one gets our super nerdy side quite like him. If you want advice from a serious insider…. look no further!
Larry Curtis
Incredible Salon Success
Sunday 12:00pm – 1:30pm
Monday 10:00am – 11:30am
Start with the mindset of success. Larry shares the 4 personal missions for success, the 3 principles of salon success; the keys to incredible customer service; and how to be more successful, make more money and have more fun!
[box]Honestly, Larry is one of our favorite people on Earth. Trust us on this one.. You WANT to attend this class.[/box]
Treat Yo’ Self
Ted Gibson Special Workshop:
Ted Gibson, the $1,200 Haircut
Sunday 4:00pm – 5:30pm EDU Code 301
Monday 10:00am – 11:30am EDU Code 302
Price: $100 / Room 103C
This is a very special chance to get to know Ted, pick his brain one-on-one and learn his beauty philosophy and lifestyle. As a successful pioneer in our industry, Ted represents all that a hairdresser can aspire to achieve. Aside from doing hair for magazine covers, celebrities, and runway shows, Ted also has a product line and multiple salons. He’s the face of Beauty Changes Lives, the resident makeover expert on TLC’s former hit series What Not to Wear and has spearheaded the successful campaign “We Need an Oscar for Hair.” In this presentation, Ted will explain what makes a haircut worth $1,200 and teach you how to maximize the value of your work.
Sassoon Academy featuring Mark Hayes
Spring/Summer Collection 2015
Sunday 2:00pm – 3:00pm EDU Code: 101
PBA Member $50 | Non-Member $60
Enjoy exclusive insight into the inspirations behind the new Spring/Summer 2015 collection from the Sassoon Academy, presented by International Creative Director Mary Hayes and the Sassoon Creative Team!
[box] We have a secret… like a HUGE secret. We think it is going to be incredible.[/box]
Tickets
ISSE Long Beach: JANUARY 24-26, 2015
SATURDAY, JANUARY 24 – 1:00pm – 6:00pm
SUNDAY, JANUARY 25 – 9:00am – 6:00pm
MONDAY, JANUARY 26 – 9:00am – 5:00pm
Purchase Tickets Online: Click Here