ISSE- Ultimate Hair Nerd Playground
Buckle up Nerds! Show season is about to commence and we are bringing you a MEGA guide for all things Hair Nerd and worth your time + money at ISSE Long Beach.
Main Stage
REDKEN INSPIRES ~ Cutting & Coloring
Room: Main Stage
Sunday, January 26, 2020: 3:15 PM - 4:00 PM
Everyone needs a little Inspiration! Come and see how the team who is inspiring the world of Redken can push you to new limits! Learn cut, color and finishing techniques to move you and your clients to new levels!
Sam Villa, Lori Zabel, Sean Goddard and Rebecca Taylor will all be on stage… this is a PRIME TIME stalking opportunity!
Timeless Beauty
Room: Main Stage
Sunday, January 26, 2020: 2:00 PM - 2:45 PM
Timeless Beauty Takes you on a journey into hair trends of the past present and future. Live cutting Coloring and styling all happening on one stage. From precision cuts to Voluminous hair, wigs and extensions to custom hairpieces all on one stage. This presentation is sure to inspire hairstylists of all levels and interests. Olivia Garden Artistic Director and Joico Intl Guest Artist Cherry Petenbrink has traveled the world getting inspiration from around the Globe to present elements of all things Timeless. This must see presentation will leave you inspired, motivated and renewed with technique and ideas to take back and incorporate into your salon work.
Secrets of a Lady Boss
Room: Main Stage
Monday, January 27, 2020: 12:30 PM - 1:15 PM
Being a successful hairdresser isn't just about beautiful highlights and chic haircuts! In this segment, Candy Shaw shifts the focus from balayage to business. The Balay Lama discusses the steps she's taken to become a Lady Boss through the lens of four of her talented Sunlights Artisan Team Members. Learn how they've built their businesses and empowered themselves to grow as both educators and people to become Lady Bosses! Of course we will paint a little hair too, but the mission here is to help women (and men) feel confident to become the best version of themselves using the power of the paint brush. Are you ready to find out what it takes to become a Lady Boss and start your own journey to personal AND financial freedom?
Fun Fact: Candy Shaw grew up as the ultimate hair baby as the child of a make up artist and world-champion competition hairdresser. As a little girl, her parents entertained Vidal Sassoon, Paul Mitchell and Horst Rechelbacher as guests in their home (could you just die?!). You can read her hairstory here.
Amika Artistry
Room: Main Stage
Monday, January 27, 2020: 1:30 PM - 2:15 PM
Amika Artistry is Hair Styling education reinvented - with a twist of edge, experimentation, and all the good vibes. The Amika artistic team dives into viral intricate braids, cool girl updos, and unconventional hair dressing techniques guaranteed to up your styling game and your Instagram. Join the #hairrebellion.
This stage presentation features Naeemah LaFond and we are kinda obsessed with her.
Hair Education
Precision Cutting
Room: 101 A
Saturday, January 25, 2020: 10:00 AM - 11:00 AM
A class with Cole Thompson will help you return to the salon with not only new ideas but a complete and in depth understanding of technique. The class breaks down precision cutting, to its purest form allowing for high absorption of material. This class is a must for any stylists at all levels.
Cole is actually one of our very favorite hair friends from the very beginning. We met him shortly after he had moved to LA with Sassoon Academy. As fate would have it, he was kind enough to donate his time to go with us to Taylor Andrews Academy in SLC for a charity event and we have been besties ever since. Do yourself a giant favor and make sure you are in this class. If you end up being a lame-o and can’t get there on time, you can always hit up Cole’s online education, Elevation H.
Elements
Room: 101 A
Saturday, January 25, 2020: 11:15 AM - 12:15 PM
Welcome to a world where individuality meets creativity through cutting, styling, and proper tool selection. Whether you're a passionate barber or are looking to gain confidence working with a male clientele, this workshop is an amazing opportunity to learn from a true master, John Mosley.
Damn… Hattori Hanzo is coming in HOT with a ton of our favorite cutters!
Texture vs. Race
Room: 202 B
Saturday, January 25, 2020: 3:30 PM - 4:30 PM
A movement designed to empower industry beauty professionals with the confidence, knowledge and skill-set to overcome fears related to servicing clients with hair textures different from their own. Because so many experience trepidation when confronted with clients of diverse textures, this class offers insight and skills into how to turn this fear into positive, technique-focused energy. During this transformative session, we will be incorporating texture theory, proper texture language and strategies to build a multi-texture clientele. Hair is hair BUT, the rules of engagement are different. Understanding that hair is FABRIC- not a RACE opens up a whole new world of possibilities and creativity.
Get Handsome with Matty Conrad
Room: 104 C
Saturday, January 25, 2020: 3:30 PM - 5:00 PM
Get Handsome with Matty Conrad for 90 minutes of Men’s Grooming. He will cover everything from Foundational basics, Head shape and Composition, Clipper work, Shear work, Texturizing and Styling to Social Media and Photography tips.
The Business of Extensions
Room: 202 B
Sunday, January 26, 2020: 10:00 AM - 11:30 AM
Adding extension services to your toolbox not only will make your clientele happy, but also your bottom line. We will discuss language, what and how to charge for extensions, ordering on demand vs keeping hair in stock, and more! As the highest service dollar per hour you can do, we will show you why you MUST add hair extensions to your service menu.
Future Trends In Haircutting
Room: 101 A
Sunday, January 26, 2020: 12:30 PM - 1:30 PM
This class will be a technique based class. Oscar Bond is one of the giants of the haircutting industry. He has owned multiple salons, a hair academy, worked on the runways of Paris and New York, and has won a Master NAHA award. If you see one class this year, this is the one. Come cut hair with a Master Jedi.
Oscar is truly the kindest and dearest man… not to mention his wife, Wendy, is also crazy talented. We especially love the way Oscar breaks down the cuts but mostly we are there to just bask in his glory. Too creepy for ya?
Curls Gone Wild
Room: 102 C
Sunday, January 26, 2020: 4:30 PM - 5:30 PM
This class will showcase very simple cutting and colour technique for clients with curly hair. Blow dry methods for specific curly in addition to excellent product recommendations for the various curly hair types. Curly haired clients will often say they've had negative experiences in the salon due to the stylists not having enough insight into their hair. When they find a stylist who understands how to work with their hair, they become very loyal clients and a long and prosperous relationship .
We asked Marlo Steenman once… Have you ever been the victim of a hair travesty? Her answer: Oh hell ya! I have long curly hair, need I say more? Every haircut I got was a hair travesty! Having naturally curly hair ourselves, we understood that life as kids. We can’t wait to see how Marlo is helping change the experience for all our curly comrades.
Business + Social
Maximizing Your Success as an Indie Hairdresser
Room: 202 A
Saturday, January 25, 2020: 12:30 PM - 1:30 PM
Are you taking the right steps to MAXIMIZE YOUR SUCCESS? Join Salon Republic CEO/Founder and host of The Hair Game podcast Eric Taylor as he dives in deep with a panel of highly successful independent hairstylists in a live podcast recording. Eric will cover topics that will help set you up for long term success as well as give you a chance to ask him and the stylists on the panel your questions.
Insta-Worthy Business with @omgartistry @heyelizabethfaye @hairloveretreat
Room: 201 B
Saturday, January 25, 2020: 2:00 PM - 3:30 PM
This turn-key workshop hosted by Hair Love and led by @omgartistry and @heyelizabethfaye will be a mind blowing class! Diving deep into the fundamentals of Insta-worthy Branding and Marketing. You will leave with a Strategy Workbook, swag you will swoon over and a business panel that will rock your socks off! Let's level up together.
HAIRBRAINED CONVERSATIONS PODCAST: LIVE AUDIENCE RECORDING
Room: 204
Sunday, January 26, 2020: 10:00 AM - 11:30 AM
Hosted by Gordon Miller, Hairbrained.me ceo and self-proclaimed social media evangelist, Hb Conversations is a weekly podcast that takes a deep dive into the minds of some of the most talented artists, educators, influencers, and leaders in the professional salon industry. Special guests and hairbrained co-founders Randy Taylor and Gerard Scarpaci are featured guests for this live recording.
We have always been “hashtag blessed” to have this group of humans in our life. More than a few times we have reached out with problems and they have come to the rescue. If you are ready to hear the cold hard truth, be sure and hit this recording up.
Incredible Salon Success: It’s Simple but it’s not easy!
Room: 102 C
Sunday, January 26, 2020: 2:30 PM - 4:00 PM
Join host Larry Curtis and a panel of award-winning Salon Success experts including Michael Levine, Rodrick and Lauren Samuels, Bonnie Conte, Rowena Yeager and Amber O’hara as they discuss how to be successful in today’s ever-changing salon industry. This All-star panel will share their tips, trick and insights as well as fielding your questions on Salon Success.
If we were only allowed to take one class at ISSE every year, we would still pick this one every single time. Larry has switched up his format this year to include some Hair Nerd Superstars and you can bet it will be incredibly powerful.
Burnout and the Beauty Expert with India Dunn
Room: 201 B
Sunday, January 26, 2020: 3:00 PM - 5:00 PM
Are you running on empty and don’t even know it? Burnout is so common in every day life we may have become unaware of how we have been coping... Join me and take a moment to breathe. You will learn about cumulative stress, the ways you cope and the truth behind the magic of your craft through a deeper understanding of how emotional transference, mental turbulence and energetics effect you. During our time together you will be given the tools to create incremental changes towards self-awareness and self-care. You will thrive personally, professionally and spiritually!
India Dunn, Self care advocate and burnout interventionist for the beauty expert, is such a beautiful human. We cherish any time we get to spend learning with her.
Be Artful, be Mindful, be Social...by being You!
Room: 104 B
Monday, January 27, 2020: 11:30 AM - 12:30 PM
With more than 25 million brand accounts on Instagram, how do you stay competitive in the market, find your path, still do hair and continue to love it? Presley Poe and Chelsea James go full transparency, translating their journeys to becoming authorities in the industry they love. In this class, you'll get a deep dive into social media including their content creation hacks, live coaching and a resource guide. And they'll share how to do this in alignment with your passion and authenticity as an artist.
One of our favorite answers in a feature was given by Chelsea James. We asked her to tell us her life story in 3 sentences and this is what she said…
Drug addict alcoholic who joined military due to lack of options.
Prison, fired a million times, rehab, halfway houses, community service, community college, cosmo school, salon and advanced education.
Success, joy happiness, creation, gratitude, loving magical relationships, growth laughter and overall genuine life worth living with limitless possibilities
(Read her full feature HERE)
Creating Gender Affirming Shops & Salons: A how-to on creating safer-spaces for LGBTQ2S+ clients
Room: 102 B
Monday, January 27, 2020: 1:00 PM - 2:00 PM
This session will give attendees the knowledge, language and confidence they need to create an affirming experience for LGBTQ2S+ clients. Topics will include: Understanding LGBTQ2S+ communities; Exploring the differences between Sex, Gender and Sexuality; The barriers to service that LGBTQ2S+ people face and how you can address those barriers; How and when to use gender neutral pronouns; How to incorporate inclusive language into your everyday & How to implement length not gender pricing at your shop/salon.
Paid Classes
The Struggle Actually Isn't Real - The Simple + Authentic Path to Growing your Salon Business with Social Media
Room: 201 B
Session Number: 702
Sunday, January 26, 2020: 10:00 AM - 12:00 PM
In this class Nina will share the truth behind what it really takes to grow an authentically awesome salon business using social media. You will learn the following: Why follower count doesn’t mean as much as you think it does and where to focus your energy instead. How to reduce your anxiety around social media marketing. How to become more discoverable online. How to find purpose + joy in growing your business online. You will leave this class with more clarity, focus and joy having a better understanding of creating a path to growth that is authentic to you and your purpose.
TOOLS: Notebook & pen
EDU Code: 702
Price $125 | PBA Member $75
Achieving Salon Success
Room: 202 A
Session Number: 709
Monday, January 27, 2020: 3:00 PM - 4:00 PM
Join Master Educator and NAHA award Winner Geno Stampora on a journey to success in beauty. Geno will lead you down a path of building confidence, personal marketing, selling yourself and your services and products, the key to inspiration and preventing burnout. Guaranteed to enlighten you to the best practices and greatest dialogue in our industry. You will leave refreshed with passion and have a new toolbox for personal growth.
TOOLS: Notebook & pen
EDU Code: 709
Price $125 | PBA Member $75
DJ Muldoon- The Factory Knowledge Destroys Fear- Hands On Work Shop
Room: 103 A
Sunday, January 26, 2020: 10:00 AM - 1:00 PM
Knowledge Destroys Fear- This is a hands-on class that takes you through what, why, how, when and the “WHAT IF” with in our craft. Visual and practical theory broken down into the simplest most hybrid way of cutting hair precise and easy. Usable salon styles, while joining the classic and creative techniques, giving you the knowledge and skill to take you to a new level in your everyday salon work.
MANNEQUIN HEAD PROVIDED BY PBA/ISSE
Price $245 | PBA Member $195
Hair Nerd Pro Tip- Treat yourself to a hands on class with DJ… even if it means staying in a shitty hotel in Long Beach (ok not like crazy dangerous… gonna get shot… just like no valet parking… you get the idea). There are so many a-ha moments to be had when working in a small setting with DJ. Education will benefit you far longer than those 3 early morning, bloody mary’s on the show floor.
Master Classic Scissor Cutting With Nick Arrojo
Room: 101 B
Sunday, January 26, 2020: 11:30 AM - 2:30 PM
Before he ever picked up the razor, Nick Arrojo became the youngest-ever Vidal Sassoon Creative Director, showing uncommon command of classic scissor cutting techniques. In this new hands-on class, master the oft-forgotten skills that reestablish the importance of the fundamentals of hairdressing. Applying classic techniques to geometric yet organic shapes, learn to improve all your cuts, from the most simple to the most creative and dynamic.
MANNEQUIN HEAD PROVIDED BY PBA/ISSE
Price $245 | PBA Member $195
Nick Arrojo has become synonymous with razor cutting but as we recently learned at the Sassoon Academy Master Class… he and Mark Hayes came up together long ago. Nick is getting back to his roots and we can’t wait to see what he pulls outta his bag of tricks this year!
Valiant Barber Collective presents Men’s Grooming and Photography
Room: 103 B
Saturday, January 25, 2020: 1:30 PM - 4:30 PM
In this class The Valiant Barber Collective will be showing you 4 different haircuts and our unique approach to each of these cuts and styles. We will be going over head shape, face shape, fading, shear techniques, razor techniques, and photography/lighting all from 4 different perspectives. This class is a must for anyone that’s wanting to learn men's grooming and photography to push their career to the next level.
Notebooks and pencils will be provided by The Valiant Barber Collective
MANNEQUIN HEAD PROVIDED BY PBA/ISSE
EDU Code: 301
Price $245 | PBA Member $195