Wella believes in taking action to support the professional beauty industry at all times, but particularly now as we’re facing two crises in the U.S. – systemic racism and COVID-19. To help both beauty professionals and their clients as they’re managing the effects of these crises, namely financial uncertainty and poor mental health, Wella is donating $150,000 each to the Professional Beauty Association's COVID-19 Relief Fund providing financial relief to beauty professionals and to The Loveland Foundation offering financial assistance to Black women and girls seeking therapy.

Mental health is an important topic among beauty professionals, as they often serve as an emotional outlet for their clients. There is a need in the beauty industry to support the mental health of both the professional and their clients, particularly in the Black community given the disproportionate impact of COVID-19 and race inequality.

HOW TO TUNE IN:

When: July 12, 2020 from 5:00PM PT - 7:30PM PT / 8:00PM EST – 10:30 PM EST
What: The virtual fundraiser will feature artistry, education, entertainment and inspirational stories from the Wella family of artists and a few special guests (hair stylist Keya Neal and fashion and beauty digital influencer Hailey Susser), as well as a preview of Wella's Diversity & Inclusion efforts.
Where: Wella Education Facebook page

Wella Fractured Not Broken Virtual Fundraiser