Wella Professionals announces Amy McManus as new Brand Ambassador

Wella Professionals, industry leader in hair color for over 130 years, announces balayage expert, stylist educator and salon owner Amy McManus as the brand's newest ambassador. Known for her unique take on balayage and as a leader in balayage technique education, Amy brings 30 years of experience to Wella Professionals' dynamic team of brand ambassadors.

"As an industry leader and innovator, it's a blessing in my career to get the chance to work with Wella Professionals artists, educators and industry professionals that inspire me," said Amy. 

Carole Protat, Senior Director Education said, "We're delighted to welcome another powerful and dynamic female artist and industry leader to our impressive roster of brand ambassadors. Amy is a perfect fit for our Wella family, she brings a combination of industry experience, fresh perspective, and love for education to our team. We look forward to collaborating with Amy and continuing to elevate the craft together!" 

Amy is a long time Wella Professionals user, making this partnership a natural fit for both parties. "I've been using Wella Professionals Blondor and Freelights for three years and have loved how much it's changed my work behind the chair. The consistency of both lighteners makes my application effortless on my clients." 

Amy emerged at the forefront of the balayage trend in 2016 and established herself as an innovator in the space. After hitting the 25-year mark in the industry working behind the chair as salon owner, she felt her craft had become robotic. Balayage was a little-known trend and she was immediately drawn to the technique as she looked for a way to reignite her passion.  

Learning how to utilize social media for education changed her entire career. Amy turned to YouTube and Instagram for education and inspiration; learned, perfected and improved on the service and has since adopted these social media platforms to share the do's and don'ts of balayage with the hairdresser community. Since then, Amy has amassed a captive audience of more than 316K Instagram followers. 

"Learning a new line is a spectacular way to help yourself grow as an artist and take your skills to the next level. I'm so excited to learn all that Wella Professionals brings to the industry and use it to elevate my skill set. From Koleston Perfect and Illumina to Color Touch and wide array of lighteners and toners, the brand has so many gorgeous shades to choose from and customize my clients' color."