We love ISSE for the fact we get to see most all our friends in one place over the weekend, and for some of them, it’s the once a year hug we to give them. The other thing we love about it, besides the abundance of education everywhere, is the cool, new brands we get introduced too.

Through the chaos that is the show floor, we trek through it to seek out who’s new, who has something excited they just released and say hello to our long-time faves.

This year we found 8 new-to-us brands that we couldn’t keep a secret. Check them out, and we hope you think they’re cool too!

Safi [saf-ee]

These products contain the purest form of CBD available on the market with no residual chemical or side effects. 100% THC free, even at trace amounts, allowing you to experience the benefits of wellness without jeopardizing your values, career, or lifestyle.

We used them once and were hooked. Annie suffers from chronic, debilitating migraines and woke up with one over ISSE weekend. She rubbed a bit of the Safi Pain Melting Balm all over her forehead and temples and within an hour could feel it alleviate the pressure and tightness and was able to get along with her day. We give it 2 thumbs up!

The thing we find really cool about this brand is that they have QR code’s on the packaging that will take you directly to the Lab results so you can see exactly what is… and isn’t in the product.

We Love Eyes

Fun Fact! Erin and Annie were both born with birth defects in their left eye… weird right. Erin is completely blind in her left eye and Annie is neurologically blind in hers.

So safe eye care products and products that go near our eyes have always been really important. That’s why we were so excited to find We Love Eyes. Dr. Gill said she was seeing so many patients with chronically uncomfortable contact lens wear and red, dry eyes.

“It dawned on me that perhaps it was the chemicals in makeup and makeup removers that were irritating the outside of the eye, causing discomfort and inflammation on the inside.

I was shocked to find that there were zero natural, non-toxic products made specifically for the eyes. This got me thinking! So thanks to my organic chemistry courses at UC Berkeley and my patient husband for allowing me to turn our kitchen into a chemistry lab for months, We Love Eyes was born.

We are proud (and relieved) to offer you the first optometrist developed and formulated cleansing system for the eyes. Whether it's safe makeup removal or relief from dry eye & blepharitis symptoms you're looking for - let us do the dirty work.”

Freedom Deodorant

Natural products have always been important to us both, but with family history of Brest Cancer and an allergy to most OTC deodorants, Annie was pretty excited to be able to try a new natural deodorant with ingredients she could pronounce. We don’t think of our underarms as anything more then where sweat and BO come from, but it’s an entry point to some of the most important parts of your internal system and we need to be careful what we put there. We also love the story behind the brand as well…

“Am I a chemist? Nope – just a single mother of three lovely girls. I wanted to create a natural alternative to the typical not-so-good-for-you products that line the shelves of every store. For me, deodorant was just the first step.

Our products are all human-tested to ensure effectiveness, and are completely safe enough to eat! (Although they work much better than they taste…)

This is where I found my Freedom. The natural deodorant that really works!

Be Healthy, Not Stinky!”

Naked Soul

Hand crafted with exotic ingredients, Naked Soul is a destination for organic
skin care that nourish your skin while nourishing your soul. When selecting ingredients for their products, they only choose those that:

Meet the highest standard of purity
Are soothing for even the most sensitive skin types
Have research supporting their effectiveness
Are incredibly beautifying to the skin

Naked Soul ingredients work by deeply nourishing the skin to bring out its health, vitality, and beauty at any age.

GenBook

Genbook enables small and medium businesses to implement online scheduling and manage their appointments using one easy-to-use platform. With Genbook, service-based businesses can increase bookings, manage their appointments, and streamline their operations. Used by over 22,000 business worldwide, this is a brand with a real person behind it listening to the needs of its users and growing and changing to adapt to be the best booking system it can be.

Rootflage

What a fun, easy way to add a little color to your hair, or touch-up those roots you don’t have time to color. A dry powder that doubles as dry shampoo with a built in brush for easy application and colors that actually show up on any color hair. We saw it applied, the fashion colors are bright and vivid even on the darkest of hair!

Don’t believe us… watch here

This is a brand we actually sought out because Erin’s niece, Charlotte (5y/o) called in despair when her purple streak washed out more quickly then her 5 year old mind thought it should. Determined to save the day, we discovered Rootflage.

HAIR Los Angeles

Talk about a brand that speaks directly to our nerdy, alternative little souls. HAIR Los Angeles is taking a page out of their own book and creating something for the hairdresser who wants to have a little fun. These aprons are the most fun thing we have ever seen and want to add them into our everyday look.

Its not just aprons though!! They also make capes that are beautiful and photographic and have glitters of all colors in ready-to-apply jars.

Marco Pelusi

Ok.. so we’ve actually known Marco for years, but this was our first real introduction to his brand and education. Marco’s tenure as a professional colorist has allowed him the opportunity to test hundreds of products over the years. None have truly been able to protect and extend the life of hair color like Marco® Collagen Color Guard™ — the first and only complete collagen-based system developed for colored and chemically-treated hair.

We love when we see our friends develop product lines… but love even more when they’re backing it with education and hands-on training. It’s not just about selling products, it’s about being amazing hairdressers.

8 Awesome Brands We Found at ISSE '20