Bumble and bumble partners with Christian Cowan for NYFW SS21 co-designed collection with Lil Nas X

Bumble and bumble partners with Christian Cowan for a very special NYFW SS21 collection co-designed in partnership with Lil Nas X, with hair lead by Evanie Frausto; assisted by Ivan Matsumoto, Bb. Midtown Stylist; wigs colored by Ricardo, Bb. Downtown Colorist. The collection dropped digitally on September 17th at 1pm ET on NYFW.com and features prominent activists of racial injustice who have led communities through the BLM movement, alongside models who fight for change, and influencers in the art, music and fashion space. Christian Cowan's latest unveiling will be available for purchase in the coming weeks via FWRD.com – with 100% of all profits from sales going directly to campaign model Rachel Cargle's non-profit, Loveland Foundation, to benefit the Black Trans community in Atlanta and beyond.

INSPIRATION/DIRECTION:

"The collection certainly pays homage to the 70s," said Christian Cowan. "At that time, there were venues that weren't mainstream, and they were only place that punk and queer communities were allowed to have their events – often in the same night, in the same room. So, you can imagine this fusion of punk-meets-queer – and we glued those worlds together with exaggerated punk hairstyles, doused in glitter and neon shades. The other half of the hair story is imagined through exaggerated versions of the models' natural hair styles, infused with that punk aesthetic."

"At face value, you see a lot of 70s punk-glamour, but the foundation is a lot deeper than that," said Evanie Frausto, Bumble and bumble hair lead. "We're living through a historical movement, and people are no longer being silenced. They're speaking up and being loud – and this hair is speaking the same language. So, there's nothing subtle – it's bold and loud and in your face; colorful and glittery with big, spikey moments. The vital part was to make sure each talent had their moment to shine and felt empowered in their own skin."

STYLING METHODS:Want a sharp shape? Prep hair with Thickening Spray, then blow-dry straight. Backcomb each section using Dryspun Texture Spray, then smooth out and spray into form using Strong Hold and a hairdryer. To create the spikes, mold into shape using Strong Hold and Holding Spray, going in with a flat iron to finetune details. 

For a bold ponytail(s), prep hair using Thickening Spray, then snatch hair at the crown with Spray de Mode. Use a fishtail comb to dual-section hair horizontally, carving out a chunky, 90s bang at the front. Secure each section into a ponytail using elastic, looping the hair into a couple, pointy topknots with the help of Spray de Mode. Clean up any loose ends with Does It All.

Enhance natural waves with a 1-inch curling iron – or, do whatever you want.

PRODUCTS USED: Thickening Spray, Dryspun Texture Spray, Strong Hold, Holding Spray, Spray de Mode, Does It All