Pravana Vivids

 
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PRAVANA is excited to announce the second annual “Show  Us Your VIVIDs Contest.” The contest will begin on June 1, with an official  kickoff at Premiere Orlando. Celebrity stylist and Shear Genius winner Brig Van Osten will take the stage to announce the contest and demonstrate  some amazing VIVIDs techniques.

This year, stylists will be challenged beyond creating a  basic “after” photo.  PRAVANA wants to see the “how and why” behind the  unique formulas and strategic color placement.  Stylists are encouraged to  create inspired looks including shades that have never been seen before by  mixing and matching VIVIDs, intertwining ChromaSilk shades if desired, and  creating their own VIVIDs color for their final, electrifying look. Winners get  the chance to have their new color considered as a possible VIVIDs color added  to the line in 2013. PRAVANA will also feature the winning “VIVIDs recipe” on  PRAVANA.com and Facebook.

How to Enter:   Send in (3) photos of a model/client (live person)  displaying your VIVIDs color creation, along with how you achieved the look and  what VIVIDs colors were used.

  • “Before” photo including what inspired the  look and model holding a “before” sign

  • (2) “After” shots taken in a creative photo  shot-like setting that ties in your look, color and inspiration 

*This year, PRAVANA is also opening the contest up to  students (with proof of current enrollment in course study leading to a  cosmetology license).

Judging Criteria:

  • Creative Technique

    • Style  and color created

    • Actual  color created – uniqueness, vibrancy and beauty, creativity/recipe for color

    • Inspiration  behind color

    • Description  of style and how you achieved the look

  • Finished look – judging will be based on overall  finished look as well as originality. BE BOLD!

Prizes:

  • The first prize winner  will be flown to Los Angeles for an editorial photo shoot with Brig Van  Osten. The all expenses paid trip includes round trip flight and two-night stay  at a hotel of PRAVANA’s choice

  • Second prize will  receive a deluxe PRAVANA VIVIDs Glam Kit (VIVIDs hair color, ChromaSilk,  PRAVANA hair care and styling products) valued at $1,000

  • Third prize winner  will receive a PRAVANA VIVIDs Glam Kit (VIVIDs hair color, ChromaSilk, and  PRAVANA hair care and styling products) valued at $500

About VIVIDs   Vivids impart  long-lasting, rich color and brilliant shine. These extremely long-lasting direct-dye  colors are infused with keratin amino acids and pure silk amino acids provide  strength and durable shine when applied. Available in 10 vibrant colors.

About PRAVANA   PRAVANA  Naturceuticals ushers in an entirely new era in hair care and styling. Our highly  sophisticated formulas utilize both the power of nature and the strength of  technology to provide a new hybrid of superior hair care products, which are in  effect, super-natural. Our unique brand infuses all shampoos and conditioners  with PRAVANA’s Proprietary Naturceutical Complex™, comprised of nine botanicals  known for their therapeutic and healing properties teamed with three different  hydrolyzed proteins to enhance hair’s strength, elasticity, and shine from the  inside out. PRAVANA’s Shampoos are exclusively sulfate, salt, and  paraben-free. All PRAVANA hair care formulas are also free of cocamide DEA and  MEA, and contain no phthalates or other hazardous ingredients. PRAVANA  guarantees its shampoos with complete confidence. If after four weeks hair  isn’t in better condition and/or color isn’t more vibrant and lasting  longer, customers can send the unused portion to PRAVANA for a full  refund. Please visit www.PRAVANA.com855-PRAVANA for additional  information and locations.

 
EECErin ShortComment